Mini Case Study Example | Topics and Well Written Essays - 750 words

Mini - Case Study Example This in turn has driven Panera to be a leading firm in restaurant industry and grown in sales and profit pies (as evidenced in figure 1 and 2) Panera has undertaken quite a number of strategies that have spurred it to stay ahead of its competitors. First, it has pursued customer excellence strategies manifested in areas such quality customer service rooted in all its systems and procedures. For instance, the order accuracy, time of delivery and ambience of service have improved the rate of satisfaction. This has boosted the loyalty and brand name of the firm.(comerford and Collaghan,p.14). Second, it has pursued both product and market development strategies. These have been evidenced in diversifying in more regions in order to bring products and services closer to their customers. Sales have increased through the adoption of innovative programs such as improving product features to suit and satisfy quite a variety of customers with various tastes and preferences.(Porter, 13) The firm has also undertaken proper financial management strategies that have ensured no debt. Its liquidity has trended upwards than any of its competitors. It is most efficient evidenced in asset that has translated into more profit. It has a narrower operating margin. The firm can also improve its value by pursuing the following strategic options (Collaghan and comerford,) Diversify into more strategic units so that a wide customer base. The improvement of service will create a better relationship with the community thus improving the profit margin pies of the firm in the end. Increase the budget in social marketing strategies with an aim of making a wider customer community. Today’s customer like sophisticated technologies such as facebook, twitter and yelp. This will involve a substantial financial investment. 1) The economic environment remains the same for seven-year period. For instance, that there will be no